AI revenue transformation for B2B software companies.
Same team. Bigger number.
We find where revenue gets stuck, fix how your team sells and is managed, and put AI to work inside it. More of your pipeline converts, reps get more time to sell, and leaders can trust the forecast.
30 minutes. You’ll leave with the three things we’d fix first.
The problem
The problem usually isn’t pipeline. It’s how the team sells and is managed.
You hired more reps, and the number didn’t move.
Your forecast is a guess, and the board knows it.
Pipeline reviews don’t show where deals actually get stuck.
Comp rewards activity instead of revenue.
The CRM doesn’t match what’s really happening.
You bought AI tools. Nothing changed.
When teams bring us in
Which of these sounds like you?
We need more good leads
Before you buy more, we find out why the ones you have aren’t converting. We rebuild who you target from deals you won and lost, add buying signals, speed up follow-up and reopen deals that stalled.
We’re moving upmarket
Deals get bigger, cycles get longer and more people sign off. We rework qualification, stages and comp for that, and coach reps to sell on the business case.
Self-serve works, but big accounts need sales
Bigger accounts need a rep. We work out which signups get one, when, and how the handoff happens, while self-serve keeps running as it does.
Growth has stalled
You grew well, then flattened. We find where revenue gets stuck now and get more out of the team you have before you add headcount.
Our sales leader just left
Someone still has to run the team, the forecast and next Monday’s pipeline review. We step in, keep the number on track and set things up so the next leader starts strong.
We’re raising or selling in the next 18 months
Investors and buyers will go through your numbers. We get the forecast, pipeline data and core metrics in shape before they do.
What you get
Turn your go-to-market AI-native
Most AI GTM setups stop at agents and automations. We start with the bigger picture: where your growth should come from, and how the team is structured, managed and paid. Then we build the AI into that, in the tools you already use.
01
Where growth comes from
Where we start
New customers, existing accounts, referrals or partners. Which lever to pull first, ranked by payoff.
02
Team, quotas and comp
Roles, coverage and territories, with quotas and pay tied to the revenue you actually need.
03
Sales process and management rhythm
Qualification, pipeline reviews, forecast calls and coaching. The weekly routines that actually run the team.
04
CRM and data
Stages with clear exit criteria, clean fields and one version of the pipeline that everyone trusts.
05
AI agents and workflows
Where most AI GTM setups start and stop
Agents that update the CRM, prep meetings, research accounts and handle follow-ups. Signal-based outbound where it makes sense.
Our scope
All five layers, starting with strategy.
AI on a weak foundation automates the mess. On a solid one, it compounds.
What changes for your team
AI agents
A CRM that keeps itself up to date
Agents fill in fields, stages and next steps from calls and emails, and flag what’s missing. Your reports finally match what’s happening.
Workflows
Follow-ups that don’t depend on memory
Lead scoring, routing, signal-based outbound, handoffs and follow-ups run on their own, so deals don’t sit waiting for someone to remember them.
Time back
More hours with customers
Agents handle account research, meeting prep, call notes and CRM updates. We also adjust management routines, so the time saved goes into selling.
Visibility
A forecast you can explain
Weekly pipeline insights, early warnings on deals at risk and exec updates prepared for you. Leaders can see what changed and why.
Process and incentives
Comp that matches the plan
Stages with clear exit criteria, sharper qualification, and quotas and comp tied to the revenue you actually need.
Adoption
Built on what already works
We start from your current tools and what your best reps already do, change one thing at a time and track adoption every week.
How we’re different
We improve how you sell. And stay to run it.
Agencies
Agencies sell one channel.
We help you pick the right one, then build it. Sometimes that’s outbound. Often it’s the customers you already have.
Consultancies
Consultancies deliver a plan.
We also do the work. Changes go into your CRM and workflows step by step, and we keep running them with you.
runrate
Built for companies your size.
Senior sales leadership and RevOps experience, before you’re ready to build the whole function.
How we work
Diagnose. Plan. Execute.
We start with what’s working and improve the rest one step at a time, inside your own systems.
Step 1
3 to 4 weeks
Diagnose
We connect to your CRM, call recordings and billing data, and talk to your sellers and managers. You get:
Conversion at every stage, showing where deals move and where they stall
Where revenue leaks, with a dollar value on each leak
How accurate your forecast is today, and why it misses
A review of comp, quotas and how reps actually spend their time
Where your next revenue should come from: new customers, existing accounts, referrals or partners, ranked by payoff
We fix the obvious leaks while the diagnosis is still running.
Step 2
Plan
We agree with your leaders what to change first and how we’ll measure it. You get:
A prioritized 30, 60 and 90 day plan
The redesign of stages, roles and coverage, coaching, quotas and comp, and forecasting
Which AI agents and workflows to set up, and in what order
The metrics we’ll be measured on
Step 3
Ongoing
Execute
We make the changes with your team and keep improving them. That includes:
AI agents and workflows set up in the tools you already use
Working next to managers and reps while they adopt the changes
A weekly report on stage conversion, rep capacity, forecast accuracy and revenue per seller
Monthly improvements based on those numbers
Keep us running it, or take it over with full documentation. Your call.
The diagnosis doesn’t end with a deck. It ends with a plan and the first changes already on the calendar.
Pricing
Planning to hire a Head of RevOps or a sales leader to fix this?
That hire is supposed to bring a reliable forecast, clean pipeline data, higher conversion and AI in the team’s daily work. Finding the right person can take months, and ramping them takes longer. With us, first findings arrive within weeks, and we stay to make the changes.
It costs less than the hires you’d need to do this in-house.
1
We start with a fixed-price revenue review.
2
If you continue, the fee counts toward the first months of work.
Book a revenue review
30 minutes. You’ll leave with the three things we’d fix first.
Time to the first change
New hire
Months to fill, then months to ramp
Search
Ramp
With us
First findings in 3 to 4 weeks
Diagnose
Plan and execute with your team
Schematic, not to scale.
FAQ
Questions founders ask us
Do you do outbound?
How are you different from a GTM consultancy?
Do you replace my sales leader?
Will my team push back?
Why not just buy AI tools?
Who owns what you build?
How fast will we see results?
Do you work with PE and VC portfolios?
Same team. Bigger number.
Bring us the growth goal, the forecast you don’t trust or the team that’s stuck. In 3 to 4 weeks you’ll know what’s holding your revenue back and what to change first.
Book a revenue review
30 minutes. You’ll leave with the three things we’d fix first.